Top Story


Home >> Advertising >> Article

Wipro Consumer Care & Lighting appoints Mudra Connext as its Integrated Media AOR

Font Size   16
Wipro Consumer Care & Lighting appoints Mudra Connext as its Integrated Media AOR

Mudra Connext has been recently awarded the Integrated Media AOR (Agency of Record) for Wipro Consumer Care & Lighting (WCCLG). Connext will handle Wipro brands in new categories such as Wipro lighting, sugar substitute and liquid detergent. The other part of media business of WCCLG is handled by Lodestar Universal.

Confirming the development, Anil Chugh, Senior Vice President, Sales & Marketing, Wipro Consumer Care and Lighting commented, “Connext shares our beliefs and values and this along with their professional capabilities was a major reason for our choice. We appreciate their ability to provide strategic direction and innovative thinking to our brands.”

Elated with the win, Pratap Bose, CEO, Mudra, commented, “We look forward to partnering Wipro Consumer Care & Lighting in making the most of the competitive marketplace. As business partners, we shall help them deliver brand goals through our strengths in traditional and non-traditional media.”

Manas Mishra, EVP and Country Head, Mudra Connext added, “With a strong and established team in Bangalore, we are confident of delivering value to WCCLG in the coming months. We appreciate their business, values and beliefs and are excited about the new journey together.”

Wipro Consumer Care and Lighting (WCCLG) is a part of Wipro Ltd that has over six decades of experience. The business started in 1945. Over the years, Wipro has grown as a strong player in FMCG space that includes various categories like Personal Wash, Fabric Wash, Toiletries, Personal Grooming, Baby Care, Cooking Medium, Domestic and Industrial Lighting and Energy Drinks.

Mudra Connext is a unit of Mudra MAX. Its focus is to leverage the convergence of media to effectively deliver integrated and innovative media solutions. The agency has operations in six cities and team strength of over 70 people. Mudra Connext’s clients include Jyothy Laboratories, ICI Paints, Amway, Apollo DKV, ACC Cement, HBO, TTK Prestige, and Sobha Developers among others.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business