Winners of Ad Club Bombay’s Young Achievers Awards 2009 were declared at a ceremony in Mumbai on September 25. Interestingly, named as Pappu Awards, the annual awards have been instituted to encourage the young talent in the advertising and marketing communications industry.
With the Young Achievers Awards, the Ad Club has created a platform to recognise young talent in the industry, Designed for the young, and by the young volunteers of the ad fraternity, these Awards are for individuals below the age of 30 and in the business of brands via advertising, media, related services and business performance.
This year, entries were called for 10 categories.
This year’s ‘Pappu’ winners include: Amol Jadhav (Shoot at Sight) for Lead India campaign in the Photographer of the Year category; Abhijit Kumar (Mudra) for TVS Scooty in the Best Business Initiative category; Ayappa Kogandamaadappa (Footcandles Films) for DLF IPL2 in the Film Director of the Year category; Vasant Karkera (Tribal DDB) for Idea Cellular in the Digital Person of the Year category; Prasanna Kumar (Mediacom) for Gillete Mach 3 in the Brand Marketer of the Year category; Siddhi Mukhesh (McCann Erickson) who received two awards for Fedrigoni – Monsters Inc in the Designer of the Year and Art Director of the Year category.
Ryan Mendonca (O&M), too, bagged two trophies for Breakthrough campaign in the Copywriter of the Year and Social Thinker of the Year category. The Social Thinker of the Year category also saw Mark Benjamin (O&M) bagging the award. Likewise, in the Media Person of the Year category, Himanshu Phutela (Lodestar) and Naresh Batra (Lodestar) bagged the Pappu Awards.
During the event, Ad Club of Bombay announced a special award ceremony for digital awards, called ‘Digital Abby’. The platform will not only be open to digital agencies, but also creative and media agencies for their works in the digital medium.