AOL India has launched yet another television commercial that is currently being aired on all entertainment channels. With a tagline ‘There’s a little bit of me in AOL Mail’, the new TVC follows the Internet browser’s earlier TVC based on its ‘Bano TV Star’ contest.
The new TVC features winner of the AOL ‘Bano TV Star’ contest, Suryakant Chaterjee, a 26-year-old media executive from New Delhi. The AOL ‘Bano TV Star’ campaign AOL had invited its users to provide their feedback on AOL India’s email service, and in return the winner was promised a chance to be featured in the AOL TV commercial. The contest was targeted at avid net users in the age group of 18-22.
Commenting on the contest and the new TVC, Krish Seshadri, Head-Marketing, AOL India, said, “The approach taken to develop the ‘Bano TV Star’ contest is very unique in itself, as our consumers were made an integral part of the evolution. We want to ensure that we don’t lose sight of our consumers and the way they perceive our product.”
The new TVC has been made by Saatch & Saachi Bangalore, with Creative Director Ramesh Ramanathan and Copy Writer Rajiv Ravindranathan working on the campaign.
The TVC features Chaterjee as a forgetful person, who used to forget names of people, important dates, including his own birthday, until he came in contact with AOL Mail, when a friend Rahul recommended about it. After using AOL Mail, Chaterjee is shown to be more organised because of the huge storage capacity that the service offers – to store email IDs, dates and events.