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Wings Biotech scouts for creative partner

17-January-2012
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Wings Biotech scouts for creative partner

Wings Biotech, the pharmaceutical company that has several products in the Over the Counter (OTC), life care and consumer care space, is on the lookout for a creative partner for its analgesic brand Diclowin Plus.

Thought company officials could not be reached at the time of filing this report, industry sources close to the development have confirmed the news to exchange4media. Sources informed that the pitch was currently underway in Delhi and agencies had already made their presentations to the client. It is learnt that Wings now plans to aggressively promote itself in the market and intends to grab a greater mindshare of the consumer for its several brands. However, the creative mandate right now includes duties for Diclowin Plus only.

It may be noted that till now, the company was working with freelancers. This is the first time it is hiring a mainline agency to take care of the creative duties. Size of the business is estimated to be in the vicinity of Rs 6-7 crore.

Besides Diclowin Plus, the other brands in Wings’ portfolio include Cleenhands, Heelmate, cough syrups Kufma-Ex and Kufma-Dx, Liproz, Ora-Sore, Mefzone Spas, Wincold, and many more in the OTC space.

Wings consumer care division comprises brands like Cleanomark disinfectant floor cleaner, toilet cleaner, glass and appliances cleaner, and Odogard Herbal bathroom freshener. Wings lifecare division also comprises several products.

Wings Biotech came into existence as a start-up with seven successful products in 1989. Diclowin Plus was one of the first products launched by Wings and continues to be one of their largest selling products. Wings has become an important player in the therapeutic segment, especially pain killers. The company also plans to enter the consumer products area.

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