Top Story

e4m_logo.png

Home >> Advertising >> Article

Will Samsung announce its media partner today?

19-December-2013
Font Size   16
Share
Will Samsung announce its media partner today?

The Samsung India pitch has easily been the most talked about and speculated pitch in the industry in recent times. The pitch was exclusively reported on exchange4media earlier. (Samsung India scouts for media partner).

The media duties for the brand were handled by Starcom MediaVest Group. The account size is estimated to be upwards of Rs 400 crore.

It has been the most talked about pitch not only by virtue of being one of the bigger pitches to take place in recent times, but also an extremely close contest between the two agencies, one of which is a global network agency and the other a local agency. Industry insiders, however, indicate that the local agency may not be the winner in this close contest for the much coveted media duties.

While the industry insiders confirm the agency that has been awarded the much coveted Samsung account, whether or not the company will formally announce its new media partnership today, remains to be seen. 

Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions