Top Story

e4m_logo.png

Home >> Advertising >> Article

Will media ad industry cross Rs 30K cr threshold?

31-January-2013
Font Size   16
Share
Will media ad industry cross Rs 30K cr threshold?

‘Cautious optimism’ was the outlook for the media advertising industry for 2012 that Sam Balsara, Chairman & Managing Director, Madison World had predicted for the year 2012, last year. The growth projections for the media advertising industry for 2012 was pegged at a cautious 8-9 per cent, with a total ad pie of Rs 28,013 crore.

Will we achieve that? Pitch Madison Media Advertising Outlook 2013, presented by ABP News, will be unveiled on February 8, 2013 in Mumbai by Balsara.

The report last year had predicted television to retain the largest share worth Rs 12,626 crore and in the vicinity of 45 per cent in the ad pie. However, the share could get toppled as we decide to include ad revenue figures for Search too in the Internet numbers and Transit Media revenues in the ad spends for outdoor. The new numbers, particularly in the light that we’d expected Internet to be bullish and sustain a growth chart of 50 per cent, will for sure take up the share of both Internet and outdoor and affect the share of other industry verticals such as TV, press, radio and cinema.

Meanwhile, press was likely to grow by 6 per cent in 2012 to clock ad revenue figures worth Rs 11,438 crore; radio was expected to garner revenues worth Rs 948 crore at a growth rate of 5 per cent, bettering its growth rate, which was only 2 per cent in 2011; outdoor was expected to grow by 5 per cent to garner Rs 1,362 crore; and cinema was expected to increase its share to 0.6 per cent in the ad pie, with a revenue of Rs 161 crore, up from Rs 140 crore in 2011.

Will the industry be able to achieve all that or will we outgrow our expectations? We will find out soon. Pitch Madison Media Advertising Outlook is the most respected industry report and is often quoted by all – advertisers and media owners – for research and references. The report has been serving the industry since 2003.

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.