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Why Pops' leaving Leo Burnett is the talk of the town?

24-March-2014
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Why Pops' leaving Leo Burnett is the talk of the town?

KV Sridhar, Chief Creative Officer, Leo Burnett India and Sub-Continent is slated to exit the agency, according to highly placed industry sources. The news has taken both senior agency leaders and the advertising fraternity as a whole by shock.

Pops, as he is fondly known, has become a name synonymous with Leo Burnett India, where he has spent over two decades and grown the agency and its creative reputation from strength to strength. He donned the role of Chief Creative Officer for India and Sub-continent in 2012from his previous role as National Creative Director.

It maybe recalled that in October last year,Arvind Sharma, Chairman and CEO, India Sub-continent at Leo Burnett, had put his papers to pursue other business interests outside the industry. Sharma had quit the agency after a stint of 30 years. Pops and Sharma had a partnership of nearly 23 years.

SaurabhVarma, who was earlier Regional Chief Strategy Officer at Leo Burnett Asia Pacific, was named CEO of Leo Burnett Group India effective from November 1 last year.

Pops has had an interesting journey – from starting out as a Bollywood film billboard painter, to his current role as Chief Creative Officer of Leo Burnett India and Sub-Continent. Under his creative leadership, Leo Burnett India went on to win the Agency of the Year in the Leo Burnett global network, twice. He is credited with the emergence of Leo Burnett as a creative powerhouse in India.

He is also known as one of the leaders within the fraternity who encourages young talent, gives them creative freedom and their place under the spotlight.

After a tenure of 23 years, Pops’exit from Leo Burnett would be a huge setback for the agency.

No confirmation of the news was received from Pops or Leo Burnettat the time of filing this report.

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