Top Story


Home >> Advertising >> Article

Who will be this year's Epica Indian agency of the year?

Font Size   16
Who will be this year's Epica Indian agency of the year?

The Epica Awards is celebrating its 30th anniversary this year with a bigger international jury, social and traditional media campaigns and additional categories. To be held from November 14-17 in Amsterdam, Epica unveiled its own ad campaign, created by Paris-based agency Altmann+Pacreau. The campaign stresses on the fact that Epica is the only global creative prize judged by an independent jury of journalists. New to the jury this year are Adformatie (Netherlands), Horizont (Germany), The Arabian Marketer (UAE), M+AD (New Zealand), (South Africa), Sostav UA (Ukraine), Marketing & Media (or MAM) (Czech Republic) and (Romania).

While preparations for this year’s upcoming awards ceremony on November 17 are on in full swing, the deadline has been extended from the previously set date, September 30. As Mark Tungate, Editorial Director of Epica, said, “We created momentum with an early announcement of the deadline as September 30 but now our last date for entries is October 14.” The new deadline will give more time to interested applicants to send in their work to what is clearly one of the most prestigious award ceremonies in the media and marketing world.

Coming to the response from India at this year’s awards, Tungate said, “4000 pieces of work across several categories will be judged this year at Epica. India has a very high level of creativity so we are expecting a lot more entries to still come in from India as the deadline has also been extended. There are some very good pieces of work from India, especially film, as there is a natural flair for story writing in your country. So there is every chance that India could win. Interestingly, we usually get the most enthusiastic response for PR and print from India.”

“We get maximum entries from Europe and also the US, Middle East and Lebanon but last year Japan won the Film Grand Prix for Shiseido’s High School Girl? Campaign that is hugely popular on YouTube. So Asia too is an integral part of Epica,” added Tungate.

With this being the 30th year of Epica, the award organisers are visibly excited about this milestone. There are several new elements to make this very special time for Epica an unforgettable one. Epica will post and tweet introductions from the 29 issues of its annual Epica Book, with the hashtag #EpicaAwards30 , in which the introductions have all been written by some of the finest creative minds, from John Pallant of Saatchi & Saatchi in 2004 to Matt Eastwood of J Walter Thompson this year. Award winning campaigns from the past will also be posted and tweeted.

Epica has also introduced two new categories this year: Events (previously part of PR) and Brand Identity. It has also divided the Branded Content and Entertainment category into four: Films & Series; Branded Games; Native Advertising and Product and Brand Integration. The award event on November 17 will once again be preceded by the Epica Creative Circle. The theme of the conference is “From Advertising to Artvertising.”

This year, Epica has also launched the Design Grand Prix wherein the winner will be chosen from one of Epica’s four existing design categories: Graphic Design, Publication Design, Packaging Design and Product Design – as well as the new category, Brand Identity.

Tungate said, “The design categories have become more and more popular over the years, and it struck us as unfair that none of these entries stood a chance of winning a Grand Prix. Finally, in our 30th year, we’ve put that right. We had the Grand Prix prize for film, press, OOH and digital but now we have one for design as well.” Epica’s jury includes a number of magazines that cover design, including Creative Review in the UK, Brain in Japan, Adobo in the Philippines and +Design in Greece.

Looking back at some of the highlights over 30 years of Epica, Tungate said, “Awards always reflect industry trends. There has been a visible shift from traditional categories to non-traditional categories like digital. One of the most successful and popular campaign in Epica’s history was the 2013 Small World Machines Coca Cola campaign by Leo Burnett, Sydney, where they showed unbridled love between Indians and Pakistanis who want peace and open dialogue between the two countries.”

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by