MTV and White Mischief have come together for an innovative dating programme, ‘White Mischief & MTV License 2 Flirt’ (L2F), which provides a person the opportunity to flirt with actor Zayed Khan and MTV VJs.
The ‘White Mischief & MTV License 2 Flirt’ game will engage consumers in 13 cities across select pubs, night clubs and discos. As per the game, girls and guys would be checked for their flirting quotient. Participants can win merchandise like T-shirts, fridge magnets, dog tags, coasters and ‘L2F’ currency, which can be redeemed for a drink as long as it contains White Mischief Vodka while playing the ‘L2F’ game.
The game will rank participants and the high scoring men and women would qualify to be a part of the lucky draw. Lucky draw winners would get a chance to meet and flirt with Zayed Khan, the brand ambassador of White Mischief, and MTV VJs during the grand finale in Mumbai.
Aditya Swamy, Vice-President, Ad Sales & Marketing, MTV India, said, “License 2 Flirt is the common ground MTV and White Mischief share. Through this partnership, we are taking the proposition beyond a thematic commercial to platforms that build interactivity.”
White Mischief & MTV License 2 Flirt is the creation of Viacom Brand Solutions, the marketing and business development arm of Viacom18, which represents the network’s combined portfolio of assets in India – currently, MTV, Vh1, Nick, Studio 18 and their digital media properties.