Top Story


Home >> Advertising >> Article

White Marque Solutions wins PR mandate for Maharashtra Chamber of Housing Industry

Font Size   16
White Marque Solutions wins PR mandate for Maharashtra Chamber of Housing Industry

White Marque Solutions (WMS), one of the fastest growing public relations and public affairs firm that delivers Integrated Marketing Solutions, in a recent development won the PR mandate for Maharashtra Chamber of Housing Industry (MCHI) following a multi-agency pitch. White Marque Solutions will be responsible for the development and implementation of an effective media strategy for MCHI – CREDAI and will provide 360 degree communication support.

On the engagement with White Marque Solutions, T D Joseph Business Head, MCHI-CREDAI said, "White Marque Solutions (WMS) displayed its passion during our silver jubilee exhibition as they argued passionately, pitched ideas to make an impact, provoked reactions that made a difference and challenged our theories and assumptions which resulted in outcome that wasn’t seen ever before. Right after that, we at MCHI-CREDAI were certain to get these young bunch of people to come on board and keep us on the edge. Looking forward to this association. The new-age approach towards communications by WMS, has started helping us, make way in the space of age-old way of looking at same things."

Commenting on the win, Shibani Minocha, Managing Partner, White Marque Solutions added, “As an agency we have always focused on enhancing the PR approach to impact client's business with specialized expertise. As part of this commitment, we are thrilled to be working together with MCHI-CREDAI."

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India