White Marque Solutions wins PR mandate for Maharashtra Chamber of Housing Industry
White Marque Solutions (WMS), one of the fastest growing public relations and public affairs firm that delivers Integrated Marketing Solutions, in a recent development won the PR mandate for Maharashtra Chamber of Housing Industry (MCHI) following a multi-agency pitch. White Marque Solutions will be responsible for the development and implementation of an effective media strategy for MCHI – CREDAI and will provide 360 degree communication support.
On the engagement with White Marque Solutions, T D Joseph Business Head, MCHI-CREDAI said, "White Marque Solutions (WMS) displayed its passion during our silver jubilee exhibition as they argued passionately, pitched ideas to make an impact, provoked reactions that made a difference and challenged our theories and assumptions which resulted in outcome that wasn’t seen ever before. Right after that, we at MCHI-CREDAI were certain to get these young bunch of people to come on board and keep us on the edge. Looking forward to this association. The new-age approach towards communications by WMS, has started helping us, make way in the space of age-old way of looking at same things."
Commenting on the win, Shibani Minocha, Managing Partner, White Marque Solutions added, “As an agency we have always focused on enhancing the PR approach to impact client's business with specialized expertise. As part of this commitment, we are thrilled to be working together with MCHI-CREDAI."
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking