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When ‘Dhan’ in Dhanteras becomes elusive

23-November-2007
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When ‘Dhan’ in Dhanteras becomes elusive

Vishakha Singh, Head-MarCom, Future Media India, finds a new trend consumer behaviour prevailing in the markets of Mumbai: ‘Dhan’ now means Living for Today! It is not about spending on something which has long-term value, it is not only steel utensils or silver or gold or whatever…it is about NOW.

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