A year after their launch, What’s Your Problem has further beefed up their creative team with a number of senior level hires.
Divya Saxena joins as founder member and the fifth member of the core team which includes Amit and Praful Akali, Huzefa Roowala and Hammad Khan. Saxena comes in as Director – Creative & Design. She’ll partner Roowala and Hammad to take responsibility of the creative product. She comes with over 10 years of experience in various agencies, including McCann, JWT, DDB Mudra and Grey Worldwide, last as Creative Director, Contract. Along the way, she’s worked on brands like Cadbury’s, Reliance, Nokia, Airtel DTH, Perfetti, ESPN, PHILIPS, Wrigleys, HP, NESTLE Maggi, Nescafe, Fiat Punto, Killer, Shaze and Femina, to name a few. She has also been nominated in several award shows including One Show, Cannes, Adfest and Spikes Asia.
Amit Akali, Managing Partner and Creative Head, WYP, explained, “Last year was a fantastic year for us and the business is now investing back in the business and our clients’ needs. We are very clear that art and design play an important role in the digital world today and is one of the pillars we want to build WYP on. We’ve been on the lookout for a suitable Art Head and fifth member of the core team. Most of our employees are young (other than me!), multifaceted and believe in the big idea. Divya completely fits the bill. She’s got a cutting edge design sense, the talent to make anything look great, at the same time she believes in brand building and media neutral ideas.”
Commenting on her new role, Saxena said, “Coming from a background of mainline agencies to a fully integrated digital setup at WYP is obviously challenging. But as we say the idea is always media neutral. I am banking on that and excited about the fact that along with others, I will get to do work that we really want to do. It is also great that I’ll be involved in creating the kind of place where I’ve always wanted to work”.
Saxena is supported by two senior art hires, Sameer Murudkur who joins as Associate Creative Director and Shihab Kareem as Group Head, Art.
Murudkur has over 15 years of experiences in advertising with agencies such as Soho Square (Ogilvy’s second agency), Triton Communications and Vyas Giannetti Creative. Over the years he’s worked on various brands like Flying Machine jeans, ITC Soap & Shampoo, Radio City 91.1FM, NG Mutual Fund, Mont Blanc, Dainik Bhaskar, Bajaj Appliances, Perfetti (Stop Not), Vespa, including on the BJP Election campaign of 2014 (Abki baar Modi Sarkar), which also won the Grand Effie. He is also a talented photographer.
Kareem has over 8 years of experience in advertising, last at Grey Bangalore. He was in the Brand Equity’s Hot Young Creative list in 2014. He’s worked on various accounts including Duracell, Dell and Britannia, winning various awards including Spikes Asia, Adfest, Kyoorius and Abby's. He’s passionate about filmmaking and has directed ad films as well as been assistant director for feature films, including the newly released, critically acclaimed, ‘Waiting’.
The copy and technology team gets further strengthened with the joining of Mihir Chitre as Group Head. He’s got six years of experiences at agencies including Web Chutney and Quasar. He joins WYP after a successful stint at OgilvyOne, where he conceptualized and executed campaigns such as Transferkars for Tata Sky, #DonateAWall for Asian Paints along with lots of other work on brands such as Amul Macho, Castrol, Vodafone, Google India, Tata Salt, etc. His work on Urzza, especially the much-discussed longest tweet, won him awards and accolades. When he's not fiddling with ideas for brands, he indulges in poetry. His first book, Hyphenated, was published by the prestigious Sahitya Akademi.
“All our new hires bring multi-faceted talents like photography, film-making and poetry to the table. Now that we’ve got our third level, second levels and even new partners in place, we’re confident to add scale and reinforce WYP promise. With nearly 80 plus employees, along with Medulla, we’re clearly poised for our next phase of growth,” adds Akali.