Westside gears up for the final quarter with ‘Fashionology’

Westside gears up for the final quarter with ‘Fashionology’

Author | Jagadeesh Krishnamurthy | Tuesday, Sep 19,2006 8:15 AM

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Westside gears up for the final quarter with ‘Fashionology’

Westside, the lifestyle store from Tata, has recently launched ‘Fashionology’ for the final months of the year, September to December. In an attempt to target new customers through interactive tools and aids, the store is providing style guides, colour wheels and Design Team experts at their outlets.

With this campaign, Westside has tried to connect with their shoppers on a more personal level. Neeti Chopra, Head Marketing, Trent Ltd, said, “The Fashionology campaign is a step forward to reach out to customers and give them an enjoyable shopping experience at the Westside stores. It is an attempt to help them shop better by providing them with interactive tools.”

The campaign will comprise several on-ground activities conducted during the months. The campaign also aims to promote their recently launched Autumn-Winter collection.

Elaborating on the concept of Fashionology, Chopra said, “Fashionology is a fashion platform... a style mantra that will bring a whole new panache to your world. This September, Westside introduces Fashionology to you at various points with Style Guides at the outlets, which will give helpful aids on dressing smart, styling and accessorising to conducting Fashionology workshops for you and your home.”

The store has also roped in the Westside Design Team comprising fashion and style experts to provide support to the campaign by designing the style guides, colour wheels, fashion forecasts, fashionoscopes and other promotional stuff for the campaign.

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