Western Union has associated with Yash Raj Films for the new movie ‘FAN’ starring Shah Rukh Khan, due for release on April 15, 2016. This coincides with the harvest festival of north India – Baisakhi, particularly a time when the state/country receives more money via remittances.
As a part of the campaign created by McCann Erickson, Western Union is giving its customers a chance to meet the Superstar Shah Rukh Khan this Baisakhi, when they remit money into India. A TVC for the same has also been conceptualised. Receivers can also participate in other promotions linked to the campaign like answering simple questions on how well they know the FAN star.
You can watch the TVC here: