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Week in Review: Readership data, rejig & FICCI Frames

26-March-2011
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Week in Review: Readership data, rejig & FICCI Frames

Looking back at the week gone, it was time for further analysis of IRS 2010 Q4 data, excitement over ICC CWC’11 matches, even as the M&E industry got busy with the FICCI Frames 2011. UTV underwent a rejig this week. Ad industry veteran CVL Srinivas spoke on plans for SMG & LiquidThread.More

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The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Over the last 12 years, Cadbury 5Star has entertained viewers bringing to them ‘lost’ antics of the iconic duo of Ramesh and Suresh

As the brand sets its gaze towards the future, it was a clear direction to amplify the very feeling of this ‘attachment'

We list a few important stories that you may have missed in the week gone by