Top Story


Home >> Advertising >> Article

We will double the size in India by 2012: Jaroslaw Ziebinski, President - Asia Pacific, Leo Burnett

Font Size   16
We will double the size in India by 2012: Jaroslaw Ziebinski, President - Asia Pacific, Leo Burnett

Leo Burnett has aggressive plans for India in 2010. Leo Burnett has done well in India and has acquired good growth. The company is planning to acquire companies in areas of shopper and digital marketing next year.

Speaking to exchange4media, Jaroslaw Ziebinski, President - Asia Pacific, Leo Burnett, said, “We are a top line focus company, which is growing organically and growing strategically into areas of shopper marketing and digital marketing. We met potential partners in areas of shopper and digital marketing, which we would like to acquire in 2010. We are expecting this acquisition in the first half of 2010. We are soon going to announce some creative talent acquisition by end of this year.”

He further said, “I am really excited to be in India twice this year. I am very satisfied with the way Leo Burnett is performing in India. We are very much on track and we are doing our planning for the agency for 2010. In India, we have delivered beyond expectations. Our plans are to be the fastest growing agency in selected markets. We will double the size in India by 2012.”

“We also target dynamic growth in other markets, including Thailand, Vietnam, Malaysia and Singapore. In India, we’ve had a double digit growth this year and I am really happy about that. We have high quality creative products and great talent. We are gaining market share. We are among the top three creative agencies in India,” Ziebinski added.

Speaking further, Ziebinski said that the agency plans to grow aggressively in certain categories like telecom and retail. “By focussing in these areas, we are strengthening our competency,” he said, adding, “We are expecting to grow 25 per cent in revenue for shopper marketing, and 15 per cent for the digital across the APAC region, including India.”

On his views on slowdown, he said, “India is not in slowdown. It’s in growing mode. I don’t see any slowdown happening in India.”


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017