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We treat tactical advertising like stepchildren: Suman Srivastava

We treat tactical advertising like stepchildren: Suman Srivastava

Author | exchange4media News Service | Saturday, Aug 22,2009 8:47 AM

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We treat tactical advertising like stepchildren: Suman Srivastava

“I think we are still very TV-centric and need to grow our capabilities in other disciplines. Also, while we tend to do great work for theme ads, we treat tactical advertising like stepchildren. That’s not how the consumer sees it. We need to handle those with the same love and affection as the theme ads,” says Suman Srivastava, CEO, Euro RSCG India.

Tags: e4m

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