Top Story

e4m_logo.png

Home >> Advertising >> Article

We need to go out there and do something to rattle the industry: O&M’s Pratap Bose

29-March-2006
Font Size   16
Share
We need to go out there and do something to rattle the industry: O&M’s Pratap Bose

Ogilvy & Mather (O&M) may have announced Pratap Bose’s stepping into John Goodman’s shoes as the new Chief Executive of O&M India only two days back, but 2006 is Bose’s year and he has a fair idea of where he is taking O&M in days to come when he assumes his new role.

In January 2006, Bose was given the responsibility of WPP’s newly created out-of-home OOH entity Kinetic as the Managing Director in addition to his responsibility as President, Ogilvy Activation. The big question with the announcement of him being CEO is who would take over from Bose now to dedicatedly steer Kinetic in India.

Shedding some light on this, Bose said, “There is no question about the fact that we are committed to strengthen Kinetic in India. There are two months more until I assume my new responsibility. In this much time, we would arrive on a viable solution for the leadership of Kinetic. This is not to say that I will not be involved in the company at all – I would still be looking after the requirements of the entity, but in regards to the day-to-day operations, we will seek a route out.”

Not that Bose offers much on this at the moment, but the route can be anything from the appointment of a MD for Kinetic to a change in the reporting structure. Speaking more on what he saw as the road ahead for O&M India, Bose observed, “Our first objective was to be a successful and great advertising agency and that we have accomplished. Going forward, we would be looking at different areas like events and sports, where O&M can make a mark in.”

The growth driver, according to Bose, would be from options like mergers and acquisitions on this. “That is one way, the point is to get good talent in the domain to grow it and that can come from hiring right people and grooming people as well,” he said. However, M&A can be seen as an important focus area for the agency in Bose’s agenda as CEO. “I think it is critical to any business and is a driver for growth for any company. We too would be looking at this option very closely,” he added.

Another point that he spoke about was O&M extending its contribution in the sub-continent the growth in the other Asian markets like Bangladesh, Nepal, Sri Lanka and Pakistan. Speaking on this, he said, “I think we would also look at re-engineering the partnerships so that we can provide clients solutions in these markets as well.”

He further said, “We need to go out there and do something to rattle the industry and do something different. To quote Piyush here, not play from the front foot, but go half way down the pitch! I think we need to do two or three things that are significant and really put you in the league that makes it hard for others to catch up.”

Surely, Bose has quite a bit marked up his sleeve already for the way forward. “One thing you can be assured about is that we aren’t going to go out there and just talk about these things – we would be doers rather than talkers, as has been the case with O&M always,” he asserted.

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.