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We have helped businesses transform into brands: Udit Pathak, Media Mantra

09-July-2016
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We have helped businesses transform into brands: Udit Pathak, Media Mantra

Public relation practitioners have always connected brands with consumers but how they do that has drastically changed over the years. 

“In today’s ultra- competitive business environment filled with uncertainties and dynamisms, we understand that each business needs an extraordinary PR agency by-their-side that can go beyond generalizations to work in the intricacies and nuances to place clients well ahead in the trade race, ensuring continued survival,” explains Udit Pathak, Co-Founder & CEO, Media Mantra.

Media Mantra recently announced a strategic tie-up with UAE-based BR Communications to establish strong foothold in the international media & PR industry.

In a brief chat with exchange4media, Pathak reveals what makes Media Mantra different from other agencies, emerging trends in the PR space and more.....

Excerpts:

Could you tell us about Media Mantra - what is your company's core service area?

Media Mantra is a fastest growing Image Management and Communication agency. We offer best-in-class, result oriented PR solutions to elevate business success and growth of different brands, across sectors.

Our organisation is zealously focussed on creating real- time measurable impact on client businesses through innovative ideas and diligent efforts. We create and implement a blue print to position them as knowledge and business leaders, elevating their growth ahead of market competition.

What makes Media Mantra uniquely different from other agencies in India?

In today’s ultra- competitive business environment filled with uncertainties and new dynamisms, we understand that each business needs an extraordinary PR agency by their side that can go beyond generalizations to work in the intricacies and nuances to place clients well ahead in the trade race, ensuring continued survival.

We, at Media Mantra, passionately work with our clients to fulfil this crucial need, assisting them to identify and harness a sustainable PR route that can powerfully spur growth from micro to macro level. Alongside, we offer customised services to best meet and exceed evolving desires and expectations of clients.

How challenging is it to transform a business into a brand?

Transforming a business into a brand could often seem knotty but today, a PR agency can well aid you in this endeavour. We have successfully helped various businesses transform into brands; Voylla being the most prominent amid all. We have been associated with Voylla since its initial days, and have helped it conceptualise and design strategic approach to overcome odds in trade. We ambitiously explored each business vertical within the organisation and ensured a 360- degree view to improve the overall business trajectory. Today, Voylla has emerged as one of the most valuable brands in the market arena.

Can you share some interesting PR campaigns that Media Mantra has carried out for its clients?

Media Mantra has successfully handled ‘NayiDisha- NayaSankalp’, a mega event organised by DAV College and Managing Committee to celebrate Maharishi Dayanand Saraswati’s birth anniversary. The vibrant event, held at one of the largest arenas in the country - Jawaharlal Nehru Stadium, New Delhi, was graced by the esteemed presence of Prime Minister Narendra Modi and Acharya Dev Vrat, Governor of Himachal Pradesh. Alongside, the occasion witnessed participation from over 50,000 people, across the nation.

Our experience and proficiency in handling large scale events enabled us to take up this massive event. Through inventive strategies, efficient execution and on-ground coordination with DAV officials, VIP guests, and media personals and by securing national and regional coverage, we effectively ensured maximum visibility across media platforms, making it a triumphant event.

What are the most important trends that you see emerging in the PR industry space across the globe?
Fading of mass media approach is the most rapidly bulging trend amongst all.
Today, many brands big or small, do not consider mass media coverage as a methodology to reach target audience. Instead they look for exclusive coverage in niche publications that can help them in reaching out to specific audience more effectively and diligently. This is one trend that is progressively gaining ground in the country today, and is expected to gain more fame both, locally and globally in the recent future.

Media Mantra recently announced its tie-up with UAE-based BR Communications. What synergies are you looking to leverage from this collaboration?
This strategic tie-up will help us to establish our footprints on the global map. It will aid us to understand the region, its preferences and business needs. Alongside, it will assist us to connect and communicate with multi- cultural and multi- lingual audience, more smoothly and seamlessly.

Through this remarkable collaboration, we will now be better equipped to provide PR and Marketing services to potential international clients who seek creative opportunities in India. Not just a few but it will help us to cater to a diverse range of clients ranging from start- ups to cooperate giants with best-in- class services such as Reputation Management, Risk Management, Crisis Preparedness Audits, Even Management, Content Building and much more.

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