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We have been able to increase the ad rates even in the slowdown: Rahul Johri

We have been able to increase the ad rates even in the slowdown: Rahul Johri

Author | exchange4media News Service | Saturday, Apr 17,2010 8:20 AM

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We have been able to increase the ad rates even in the slowdown: Rahul Johri

“The smart planner has narrow-casted his plans. Another good thing that had happened in the industry was the downturn, as everyone started looking at things in a more critical way and at their spends too… We have been able to increase the ad rates even in the slowdown. The way things are going, you can only expect to see better platforms, better service and better distribution structure,” says Rahul Johri, Senior Vice President & General Manager, Discovery Networks Asia-Pacific. More

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