Top Story

e4m_logo.png

Home >> Advertising >> Article

We don’t want to change local cultures or re-orientate them to western minds: John Zeigler

19-October-2009
Font Size   16
We don’t want to change local cultures or re-orientate them to western minds: John Zeigler

“We won’t create any confusion; we would clarify the brand offering that is relevant to local as well as to international clients and would help clients to make the right decision on which area they want to be the most serviced in. From the Mudra point of view, that gives Mudra the opportunity to clearly be the competitive brand and it gives DDB the opportunity to clearly be the international corporate,” says John Zeigler, President & CEO, DDB Asia Pacific, Japan & India.

more...

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.