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We don’t want to change local cultures or re-orientate them to western minds: John Zeigler

We don’t want to change local cultures or re-orientate them to western minds: John Zeigler

Author | exchange4media News Service | Monday, Oct 19,2009 6:48 AM

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We don’t want to change local cultures or re-orientate them to western minds: John Zeigler

“We won’t create any confusion; we would clarify the brand offering that is relevant to local as well as to international clients and would help clients to make the right decision on which area they want to be the most serviced in. From the Mudra point of view, that gives Mudra the opportunity to clearly be the competitive brand and it gives DDB the opportunity to clearly be the international corporate,” says John Zeigler, President & CEO, DDB Asia Pacific, Japan & India.

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