We don’t want to be a 15-year old channel, we want to be a 35-minus channel: Sony’s Ajit Thakur

We don’t want to be a 15-year old channel, we want to be a 35-minus channel: Sony’s Ajit Thakur

Author | exchange4media News Service | Saturday, Aug 07,2010 8:31 AM

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We don’t want to be a 15-year old channel, we want to be a 35-minus channel: Sony’s Ajit Thakur

“We don’t exclude anybody. We will not do an ‘Emotional Atyachaar’, which mothers will not watch. In a single TV country, what a fantastic proposition to have a family coming to, but with a younger skew in terms of the kind of the structure of our shows, the way we market our shows, which differ,” says Ajit Thakur, Business Head & EVP, Sony Entertainment Television. More

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