We don’t need tactics like undercutting when we are investing in growth strategies: Vikram Sakhuja

We don’t need tactics like undercutting when we are investing in growth strategies: Vikram Sakhuja

Author | exchange4media News Service | Saturday, Jul 02,2011 8:26 AM

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We don’t need tactics like undercutting when we are investing in growth strategies: Vikram Sakhuja

“I don’t think undercutting is a way to squeeze our competition and get 100 per cent share of the market, that is not going to happen and I don’t want to play that game. And we don’t take any business where we will lose money. We have worked on building large amount of efficiency building mechanism,” says Vikram Sakhuja, CEO, GroupM South Asia. More

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