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Water Brand Consulting bags biz of ‘The Artist’

Water Brand Consulting bags biz of ‘The Artist’

Author | exchange4media News Service | Wednesday, Nov 21,2012 6:03 PM

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Water Brand Consulting bags biz of ‘The Artist’

Water Brand Consulting has bagged the business of ‘The Artist’, an artifact brand. Having won the business in a multi-agency pitch, the agency will handle the entire gambit of creative duties, media and digital for the brand.

‘The Artist’ has been creating unique and original sculptures for over 10 years and has to its credit more than 1000 original designs so far.

Karuna Samtani, CEO, The Artist said, “We at ‘The Artist’ have a vision for the company and the ad agency had to be in sync with this vision in order to produce the desired results. After series of meetings and internal reviews, Water Brand Consulting was found closest in identifying and understanding our needs and vision and how we would like to place ourselves.”

Talking about the new acquisition, Vandana Sethi, Director, Water Brand Consulting said, “Artifact is an interesting category to work on. Just like the creative nature of the business, it requires creative thinking on the part of the communications partner as well to be able to handle such a brand. In the new mix of business we are handling out of Water, this one puts us in the middle of an important market segment in the country. We are excited to be associated with ‘The Artist’ and look forward to work closely with the team.”

In addition to ‘The Artist’, the agency has bagged business over Rs 10 crore in the last three months, including Update Advertising, Foam Home, etc.

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