Top Story


Home >> Advertising >> Article

Watconsult launches go to market e-commerce solution – eCommencify

Font Size   16
Watconsult launches go to market e-commerce solution – eCommencify

Dentsu Aegis Network’s digital agency, WATConsult has recently launched their go to market e-commerce solution – eCommencify.

The agency has decided to enter this space after indulging in a thorough research on the current e-commerce market. The e-commerce market in India is expected to quadruple to $60-70 Billion over the next 5 years, driven by faster growth in goods than services.

This growth combined with an increase in the number of internet users and smart phone penetration will result in brands having to jump onto the e-commerce bandwagon. The decreasing costs of connectivity and growing reach into the remotest areas will further make e-commerce the need of the hour; making eCommencify the brand’s answer to all their online needs.

eCommencify combines the brand expertise and capabilities which is built offline with the online ecommerce ecosystem. The solution brings perfect synergy to the brand and its business strategy by combining all expertise & capabilities namely: Data Analytics and Research, Digital Marketing, Design, Market Place Sales, Technology, Warehousing & Fulfilment, Production & Post production and Customer Support.

eCcommencify has in-house capabilities and expertise along with strategic e-commerce partnerships with major Ecommerce entities in India.

Elaborating on the solution, Rajiv Dingra, CEO, WATConsult said, “It gives me immense pleasure to announce the launch of eCommencify. This solution aims to help brands setup, scale and manage their eCommerce channel across owned & third party eCommerce. ”

Tags WATConsult

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve