Bajaj Allianz General Insurance Co. is creating awareness about road safety via a unique ‘Don’t be a Boo Boo’ campaign. This is a campaign co-conceptualised, designed and executed by WATConsult, a full digital service agency from the Dentsu Aegis Network. The campaign is launching with a video featuring Boo Boos, a family of five notorious cartoon characters who break the traffic rules in a relatable yet funny way.
Boo Boos are colorful animated characters who drive their respective vehicles disregarding the traffic rules and end up either paying fines or breaking bones. These characters, along with the ‘Don’t be a Boo Boo’ song, are currently being promoted across all social and digital platforms, educating users about Bajaj Allianz Motor insurance features. Engaging social media posts will be promoted, Dubsmash contest has been planned and a game has been created as a part of the campaign.
Referring to the campaign, Sourabh Chatterjee, Head -IT, Digital Marketing & Web sales, Bajaj Allianz General Insurance said, “The aim of this campaign is to raise awareness and start a conversation on the serious topic of road safety, in a light hearted and humorous way. We hope that our 'Don't be a Boo Boo' campaign' will be fun to watch and carry home the message on road safety along with the need to follow traffic rules."
While talking about the Don’t Be a Boo Boo campaign, Rajiv Dingra, Founder and CEO, WATConsult proudly said, “When team Bajaj Allianz briefed us on the kind of campaign they wanted to execute for road safety, we decided to use comic tone rather than walking the conventional path. A team at WATConsult worked with complete dedication for the campaign right from sketching the Boo Boo characters to creating the song, to making the full animation video. We hope the campaign goes beyond digital and impacts society at large.”
Watch the video here: