Nitika Kochhar, a renowned name in the recruitment space in the media Industry has launched her new venture called Niche Consultants, to facilitate Mergers & Acquisitions, Joint Ventures, strategic tie-ups, technical associations and collaborations between companies operating in the entire media gamut, including advertising, PR, media planning and buying, outdoor, digital, events, direct marketing and other verticals.
With cut-throat competition, and shrinking margins, it has become difficult for smaller agencies to scale up inspite of having great talent and capabilities. To overcome the challenges, agencies are looking for tie-ups for growth and increased billings. With her new venture, Kochhar hopes to facilitate just that. “Our endeavour would be to facilitate the right kind of partnerships in this space. With our experience of more than two decades in this industry, we have trustworthy relationship with all our clients and are sure to be of immense support to them and take forward their businesses,” she said.
Talking about the possibilities in the business, Kochhar said that the opportunities are huge and Niche already has two projects in hand. “One of our clients is a reputed advertising agency established over 21 years ago with current capitalised billing of over Rs 150 million. The business is up for sale as promoters have diversified into other sectors. Our second client has also been in business for more than a decade. They are open to partnerships, alliances, tie-ups or a complete sell out.”
Off late, there's been a lot of news about strategic tie-ups as clients demand one-point solutions. As the trend catches pace in India, many foreign eyes are also looking out for the right partners in India. For the record, Niche was instrumental in the Percept – Hakuhodo Joint Venture too.