The newly launched MP Birla Cement TVC narrates the story of a married couple and the sacrifices that they make to build their dream home. Featuring renowned actor Priyanka Bose and celebrated television actor Anupam Bhattacharya, this TVC takes viewers to the heart of the home builder through the metaphor of a beautiful relationship between a loving couple.
Everyone - irrespective of their economic strata – aspires to a home of their own. Families compromise on the little pleasures of life, yet the joy of a new house compensates for the all the little sacrifices that they make. It is this magical moment that the TVC captures through the eyes of this couple, who have worked hard to realize that dream.
MP Birla Cement empathises with these home builders and understands their needs, claims the commercial. And this is why it no longer stops at providing high quality cement to its customers, but also guides them through the critical stages of construction.
The TVC captures the many nuances of how building a home takes years of meticulous planning and calculation. Married couples compromise on their holidays, their comforts and luxuries, to save up and how their mutual dream of a home sustains them through the course of life. The TVC pans onto a slice of their lives and promotes MP Birla Cement as a brand that understands their needs. The voiceover, along with the background score, makes the narrative endearing and poignant.
The MP Birla group known for its “heart and strength” with its “on-site expert services” positions itself as a guide and a friend, who is there to empower those who dream of building a home.
Agency: Ogilvy & Mather, Kolkata
Client: MP Birla Cement
Production House: Curious Films