Walt Disney Television International India (WDTVI) has just completed the pitch process of finalising a creative partner. Sources close to the development informed that WDTVI officials would announce the decision soon. Till recently, the business was handled by Contract Advertising.
There is no change in the media side of the business, which is handled by Maxus.
WDTVI officials were not available for comments at the time of filing the report, but sources familiar with the development informed that WDTVI, which has been a substantial advertiser, was geared for some aggressive marketing plans in the near future.