Even as media companies are discovering newer ways to reach audiences with their content, telcos are out to ensure that the hardware is in place. The most recent of such innovations is the launch of ‘Walky with FM’ by Tata Indicom.
Customers in several circles are waking up to their FM stations, thanks to Axesstel P830, which offers access too 10 FM stations at a price of Rs 1,999. The new phone was made available in Chennai recently. The service will prove to be a hit, say Tata Tele officials, given the growing popularity of FM in India.
The new desktop phone provides a dual speakerphone system, a dual language menu, group messaging to 20 multiple destinations, an internal phonebook supporting up to 99 entries, and Internet capability.
The new phone would aid growth of the telecom service provider’s customer base in the state, said Ramesh Thondapi, GM-Marketing, Tata Teleservices, Tamil Nadu. “We hope to have an additional market share of 2 per cent with the launch of the new service. Currently it stands at around 10 per cent.” The provider has around 400,000 customers in the Tamil Nadu circle.
Existing customers have been given the option of exchanging their instruments and picking up an Axesstel P830, for a one-time fee of Rs 1,000. The 10 programmable radio stations can be automatically or manually adjusted, and the instrument comes with a talk time of three hours, and stand by time of 72 hours.