Top Story

e4m_logo.png

Home >> Advertising >> Article

Wagh Bakri Tea rides the political wave in new campaign

07-November-2013
Font Size   16
Share
Wagh Bakri Tea rides the political wave in new campaign

With the country gearing up for the Lok Sabha elections in 2014, starting with the Assembly elections in five states, brands across categories have already started cashing in on the election fever.

Wagh Bakri’s latest commercial uses the flavour of the season to leverage its core strengths to highlight people’s disillusionment and expectations, all without getting into a rhetoric or preaching a social message.

Created by Triton Communications, the commercial brings alive the current mood of the nation in a living room. With young couples meeting up over a cup of tea and conversation, the film is relatable to one and all. Beginning with someone’s exasperation with the system, it drifts to a play of words, wherein the women outsmart the men. The humour is subtle and the tone is light – all over a tea party.

Renton D’Sousa, CEO & National Creative Director, Triton Communications elaborated, “Discussing politics is our national pastime and tea is the perfect catalyst. I leveraged the core strengths of Wagh Bakri Tea, that is, flavour, taste and colour, to bring alive the nation’s expectation of the political establishment whilst maintaining the humour and more importantly, the brand promise. All of us bond over a cup of tea. And Wagh Bakri Tea is the perfect relationship enabler. ‘Hamesha Rishtey Banaye’.”

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship