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Vyas Giannetti Creative launches sports concepts firm

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Vyas Giannetti Creative launches sports concepts firm

Vyas Giannetti Creative (VGC) has launched its new sports venture called Vyas Giannetti Creative Sports. This venture promises to be India’s first 'sports concepts’ company that will add creativity into this category.

Atul Hegde, Vice-President, VGC, said, “Our endeavour is to establish a sports firm which looks beyond just managing sporting celebrities, syndicated columns or selling existing sponsorships platforms. Our edge will be our ability to create unique creative concepts for different sporting genres like tennis, football, hockey, motor racing and cricket to name a few and blend it with specific business sector activities.”

The debut event of Vyas Giannetti Creative Sports is called Mumbai Not Out, a charity dinner that brings together corporate houses and the Indian cricket team on a single platform to raise funds to support the ongoing relief work for the Mumbai bomb blast victims.

Vyas Giannetti Creative Sports has been established to leverage the creative power of its parent communications company Vyas Giannetti Creative. Headed by Preeti Vyas Giannetti, VGC has snapped up some impressive names as its clients – the Aditya Birla Group, BBC World, Birla Sun Life, Air Mauritius, Discovery Travel & Living and the Indian Express Group.

Commenting on the new venture, Vyas Giannetti said, “VGC has never confined itself to a particular discipline. As creative communication specialists we have always looked at the best placed creative solution for a brand, extending our creative expertise to sports is a natural extension for us and a reflection of how important sports is getting to be in our country.”

This new venture will be headed by Anand Yalvigi, a former cricketer who has represented Maharashtra and Karnataka cricket teams. Anand brings with him nearly a decade of experience in the sports arena along with first hand experience of dealing with various sports administration bodies in creating events and properties.


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