Vyas Giannetti Creative has won the business of Religare Enterprises Ltd, a Ranbaxy-promoted group company, following a pitch involving 10 agencies. VGC will be managing all aspects of brand communications for the company. According to industry sources, the account size has been pegged at upwards of Rs 25 crore. Rediffusion was the incumbent agency.
The communications would be 360 degree with emphasis on new media like the Internet, mobile services and mass media.
Subhrangshu Neogi, VP-Brand and Corporate Communications, Religare Enterprises Ltd, said, “Religare is a young, vibrant brand and we are driven by diligent and ethical processes to partner with our clients in wealth creation. In order to take the brand to the next level, we wanted to partner with a team that echoed the same level of enthusiasm, energy and passion that we as a group stand for. We believe that VGC as an agency has the right ingredients in terms of talent, passion and processes. We look forward to working with them.”
Commenting on the account win, Anjan Roy, President, Vyas Giannetti Creative, said, “Religare is an enterprise that is growing on the foundation of innovation and diligence. As an agency VGC also believes that success and achievements are bred. Not born. In that respect we're in perfect harmony with Religare.”
“Mass media would not be the only focus while we would be working on all innovative media since Religare is so innovative,” he added.