LML Limited has appointed Vyas Giannetti Creative to handle its corporate identity account. The assignment is for adding value to the LML corporate brand and the account is worth around Rs 10 crore.
On the selection of VGC for the assignment, Abhishek Dubey, DGM-Marketing, LML, said, “We found VGC’s work extremely original and meaningful, the kind we needed for the corporate endeavour we have undertaken now. This corporate branding exercise will be on a fee-based system.”
On his part, Atul Hegde, Vice-President, Vyas Giannetti Creative, said, “This is a high quality assignment for our Delhi operation. Having put the talent in place, we are now seeing the results. We look forward to creating some path-breaking work on the LML brand.”
The creative duties for LML’s motorcycle business stays with Enterprise Nexus and the media mandate is being handled by Mediaedge:cia.
Mumbai headquartered Vyas Giannetti Creative had recently launched their Delhi operations and is aiming to be among the top creative outfits in Delhi. The agency handles blue chip clients like The Aditya Birla Group,
Discovery Travel & Living, Birla Sun life Mutual Fund and Filmfare, among others.
Anjan Roy, head of VGC Delhi, added, “We are extremely happy to be working as creative partners with LML – it also reflects that VGC’s creative quality will quickly make a big mark in Delhi.”