Top Story

e4m_logo.png

Home >> Advertising >> Article

VSNL to set up DTH platform by July

20-January-2001
Font Size   16
VSNL to set up DTH platform by July

In a decision that will surely set the nascent market for direct-to-home (DTH) television services on fire, Videsh Sanchar Nigam Ltd. (VSNL) intends to be the first company in India to enter this segment with an investment in excess of Rs 250 crore.

The proposal would be put up before the company board on January 22 for in-principle approval. VSNL, which is the country's sole international telecom carrier is according top priority to the DTH foray and is planning to be ready with a platform by July this year.

VSNL will not get into television software or programming, but remain an infrastructure provider for companies who are interested in the business. In addition, the company is yet to firm up its mind as to whether it will undertake marketing of customer premise equipment like set-top boxes or dish antennas. VSNL also intends to add value by bundling Internet channels through its DTH service.

VSNL's plans are very significant as a number of private companies like Star TV, Zee Telefilms, DSL Dishnet and the government owned Prasar Bharati are planning to make a foray into DTH services. If VSNL achieves first to market advantage, it will be in a position to offer services to these companies.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.