Top Story


Home >> Advertising >> Article

VSNL puts ISPs on par with corporates

Font Size   16
VSNL puts ISPs on par with corporates

Barely three days after announcing a 70 per cent cut in internet leased line tariffs, Videsh Sanchar Nigam (VSNL) has come up with a distinctly less pleasant surprise for ISPs. It has decided to do away with the practice of differential tariffs for ISPs over ordinary corporate customers. ISPs currently enjoy the privilege of a 15 per cent discount on internet lease line tariffs. This incentive will be withdrawn with effect from January 1, 2001, when the revised lower tariffs announced on Monday (November 13) are scheduled to come into force. On Monday, VSNL kicked off a bandwidth war of sorts when its announced a 70 per cent cut in leased line tariffs. A 2 mbps leased line would cost Rs 12.5 lakh per annum from January 1, 2001, against the present rate of Rs 41.8 lakh. For most ISPs, the full ramifications of the VSNL announcement are still not clear. Many are still waiting for some sort of communication, either directly or through advertisements, on the revised tariffs. The reduced tariffs on one hand imply that ISPs can now buy bandwidth at significantly lower rates, but on the other hand could lead to a demand for a corresponding reduction in access rates from customers. This has pushed many an ISP, even leading players like BSES Telecom and Satyam Infoway have turned to corporate services like networking and virtual private networks.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...