Vodafone has launched Vodafone FLEX, a new concept for prepaid customers that comes with no pre-fixed quotas for Voice, Data or SMS. This new concept gives power to you, each individual customer to use as per his/her preference and needs, Flex for voice, data, roaming or SMS - all with just a single recharge.
Every prepaid user is familiar with situations in which he runs out of data while there is still talk time balance or vice versa. Additionally he also has to keep track of the amount and different validities of the various recharges and bonus cards he purchases for data, talktime, SMS etc. All of this makes his life inconvenient and full of hassle. Till date however, there has been no other way to use prepaid in the Indian telecom market at a national level.
The brief to Ogilvy was to bring alive the product proposition which liberates you from not being stuck with any kind of pre-defined quotas while assuring you of great value.
A high decibel, 360, multi-media creative campaign will propagate the launch and introduce the innovative, new concept of Vodafone FLEX - ‘Prepaid bana very very aasan’, to audiences across the country. The advertising and promotional campaign is being led by popular film stars Nawazuddin Siddiqui and Bobby Simha, who are relatable and can truly live up to Vodafone brand values. This highly vibrant and impactful campaign will be seen across mediums - TV, Print, OOH, Radio and Digital.
The two TVC’s are centered around two core themes on how a consumer gets stuck due to pre-defined quotas that exists in current prepaid products and the other on a continuous dilemma that our consumer has to face while choosing his telecom packs to meet his multiple needs.
Siddharth Banerjee, National Head, Brand Communication and Insights, Vodafone India, said, “Vodafone Flex is a path-breaking product since it guarantees making consumers life simpler while assuring them of great value for money. Vodafone Flex - Prepaid bana very aasan campaign talks about simplifying lives of the prepaid consumers. It marks the return of a common man spokesperson approach, which Vodafone has done successfully in the past for the iconic Chotta Recharge campaign led by Irfan Khan. For this campaign, the spokesperson had to be authentic, relatable and could truly live up to brand values. Nawazuddin Siddiqui, man of the Hindi heartland and Bobby Simha with popular following in the Southern states have explained the consumer propositions in their own authentic narrative style to connect strongly with the target audience.”
You can watch the TVCs here: