Top Story

e4m_logo.png

Home >> Advertising >> Article

Vodafone on media biz: ‘There is a longish transition period in India’

01-September-2009
Font Size   16
Vodafone on media biz: ‘There is a longish transition period in India’

Vodafone has rested its global media duties with OMD Worldwide, following which, there has been significant confusion on the India side of the business. In literally a game of ‘which camp you are talking to’, the industry speculated on the duties being with OMD or with Maxus. There even was guesswork on whether India was one of the impacted markets in the global review to begin with.

Some aspects of the conjectures were quelled when Vodafone India said in an official statement: “There would be a longish transition period, during which our existing agency (Maxus) would continue to service the business in India.”

exchange4media readers would recall that the uncertainty of the transition period was in question even after the global decision was first announced on August 28, 2009.

Vodafone’s statement still leaves a key question unanswered – how long is the transition period? Vodafone India did not have any official comment forthcoming on this, and that has led to some more market assumptions on the subject.

One would recall that even at a very local level, when the Aditya Birla Group was consolidating its media business with Mindshare in 2008, it had taken Idea Telecom one year to break away from its incumbent Lintas Media Group and move into the Mindshare India fold. Industry sources say that it would not be too surprising if even the Vodafone transition period gets stretched to that kind of a timeframe.

We certainly have not heard the last of it yet, and there is still time before there is further clarity on this subject.

Also read:

OMD wins Vodafone’s global media biz; changes to take place in India too

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.