Vodafone’s decision to move its media duties to OMD Worldwide has created quite a stir in the global markets. There has been some amount of confusion on the India media duties earlier today, when industry sources were divided on who would handle the business in India.
Vodafone has now put the speculations to rest. In conversation with exchange4media, a Vodafone spokesperson said, “There would be a longish transition period in India, during which our existing agency would continue to service the account.”
The Vodafone officials have not given any further details. How long the transition period would be is again being speculated on, though Vodafone has not given any official quote on that.
Read earlier report:
OMD wins Vodafone’s global media biz; changes to take place in India too