VLCC has called for a pitch for its creative business. Equus Red Cell is the incumbent agency that is handling the healthcare and personal care products business of VLCC. The combined worth of the entire portfolio is estimated to be upwards of Rs 10 crore.
Industry sources have informed that the pitch was it the final rounds and the creative partner would be decided on soon. It is learnt that Ogilvy & Mather India is the frontrunner in the pitch. When contacted, no official from the client side was available for comments.
When VLCC was launched, the business was assigned to JWT. After 13 years with JWT, the group divided the business between Equus Red Cell, which had handled the healthcare segment, and M&C Saatchi, which was handling the personal care products. In August 2007, VLCC had consolidated its entire portfolio with Equus Red Cell.
Our typical marketing budget is usually 10 per cent of the topline spend