VLCC has appointed Ogilvy & Mather (O&M) Delhi as its creative partner. Equus Red Cell was handling the healthcare and personal care products business of VLCC. The combined worth of the entire portfolio is estimated to be upwards of Rs 10 crore. Sources close to the development confirmed the news. exchange4media had earlier done a pitch story on VLCC in April 2009.
The agency will be doing print campaign, outdoor hoardings and BTL activities such as in-store promotions for the wellness brand.
Post VLCC's launch, the business was assigned to JWT. After 13 years with JWT, the group divided the creative duties between Equus Red Cell, which handled the healthcare segment, and M&C Saatchi, which was handling the personal care products. In August 2007, VLCC consolidated its entire portfolio with Equus Red Cell.
Our typical marketing budget is usually 10 per cent of the topline spend
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