Aegis Media’s Vizeum India has been appointed the media AoR for Amrutanjan. The incumbent on the business was Media Direction. Industry sources peg the business in the vicinity of Rs 15 crore. Vizeum officials have confirmed the development to exchange4media. The move comes close on the heels of various wins, including iPlayUp that Vizeum had won last month, and Vizeum’s campaign for Essar, which has just broken in the media.
Ashish Bhasin, Chairman India and CEO South East Asia, Aegis Media, said, “This is truly a remarkable victory. I welcome Amrutanjan into the Aegis Media family. I’m delighted to see the fast-paced progress of Vizeum and it is gratifying the see the faith clients are placing in us. I congratulate Yesu and his team for elevating Vizeum to its current position within a very short span.”
S Yesudas, Managing Director, Vizeum, added, “We are extremely delighted with the opportunity to serve and further build this prestigious brand portfolio. This is strategically a big win for us for various reasons. I thank the Amrutanjan management for placing their faith in us, and we are committed to working with Amrutanjan as their extended brand management team and not just the media AOR. This business will be handled out of our Chennai office under the leadership of E M Sreeneelakandhan, GM, Vizeum - South supported by the involvement and contribution of the entire Vizeum team in India.”
He added, “We have built a fantastic brand portfolio within these few months. For brands that believe in a changed thinking - from theoretical GRPs based on mathematical algorithms loaded on computer hard drives to radical communication solutions to marketing issues with accountability - Vizeum will continue to be the ideal partner.”
Vizeum India handles brands such as Essar Group, Luxor/Parker, BSA Motors, Giovani and iPlayUp.