Top Story

e4m_logo.png

Home >> Advertising >> Article

Vizeum India wins Bloomberg UTV biz

13-June-2012
Font Size   16
Vizeum India wins Bloomberg UTV biz

As Bloomberg UTV prepares itself for an aggressive growth strategy, Vizeum is roped in as the media AoR.

Confirming the development, Sriram Kilambi, President, Bloomberg UTV said, “We were on the lookout for a passionate, result-oriented partner who would think like us and find value for us. Vizeum came to us with strong references and once we met, we knew they had what we were looking for.”

This business will be handled out of Vizeum’s Mumbai office.

Commenting on the win, S Yesudas, Managing Director – Indian Subcontinent, Vizeum said, “We wanted to attract clients and talent to Vizeum based on what we do rather than us having to go out. As we are embarking on our fourth year, I am delighted with the progress we are making. I take this opportunity to welcome Bloomberg UTV into the Vizeum family. We are thankful to Sriram and his team for considering us worthy.”

Vizeum operates in 55 countries with a philosophy of in-depth understanding of the co-existence of lives, brands and media in the actual world, shared an official release.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business