As Bloomberg UTV prepares itself for an aggressive growth strategy, Vizeum is roped in as the media AoR.
Confirming the development, Sriram Kilambi, President, Bloomberg UTV said, “We were on the lookout for a passionate, result-oriented partner who would think like us and find value for us. Vizeum came to us with strong references and once we met, we knew they had what we were looking for.”
This business will be handled out of Vizeum’s Mumbai office.
Commenting on the win, S Yesudas, Managing Director – Indian Subcontinent, Vizeum said, “We wanted to attract clients and talent to Vizeum based on what we do rather than us having to go out. As we are embarking on our fourth year, I am delighted with the progress we are making. I take this opportunity to welcome Bloomberg UTV into the Vizeum family. We are thankful to Sriram and his team for considering us worthy.”
Vizeum operates in 55 countries with a philosophy of in-depth understanding of the co-existence of lives, brands and media in the actual world, shared an official release.