Vizeum has been assigned the media mandate for Luxor Writing Instruments (Luxor/ Parker portfolio). The account size is pegged at Rs 15 crore. It may be recalled that Vizeum was announced three months back, and now has offices in Mumbai, Delhi and Chennai. The agency is headed by S Yesudas, Managing Director for the Indian Sub-continent.
In a prepared statement, Ashish Bhasin, Chairman India and CEO South East Asia, Aegis Media, said, “This is an important win for Vizeum India and I am very impressed with the way Yesu (S Yesudas) is driving the company, having been the person to get Vizeum on its feet from scratch in a very short time. We now have three fully functional offices in Mumbai, Delhi and Chennai with systems, tools, processes and a handpicked team in place and ready for growth.”
Commenting on the Luxor win, Yesudas said, “We are delighted with the opportunity to handle this reputed brand portfolio. We approached Luxor with a compelling value proposition and I thank the client management for placing their faith in us. This business will be handled out of Vizeum’s Delhi office under the leadership of Harit Pant, GM - North, Vizeum India.”
He further said, “At Team Vizeum, each of us are committed to building brands that believe in a changed thinking – from theoretical GRPs based on mathematical algorithms loaded on computer hard drives to radical communication solutions to marketing issues with accountability.”