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Vizeum India bags Essar Corporate Media AOR

26-November-2009
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Vizeum India bags Essar Corporate Media AOR

Vizeum India, part of the Aegis Media Group, has picked its fourth new business in five weeks. S Yesudas, Managing Director, Indian Sub-continent, Vizeum, informed that the agency had bagged the media duties for Essar Corporate in the wake of a multi-agency pitch.

In a prepared statement, Sandip Sen, Head, Essar Corporate Brand, said, “We chose Vizeum after a robust media pitch, which saw participation from many players. Vizeum’s strategic thinking and communication perspective, in addition to buying, planning and their commitment to our business was the deciding factor. We are looking forward to working with Vizeum and cementing this bond further.”

Commenting on the win, Ashish Bhasin, Chairman India and CEO South East Asia, Aegis Media, said, “This win is another feather in Vizeum’s cap. I welcome Essar into the Aegis family, and it is gratifying to see how Yesu (S Yesudas) has created a credible media agency from scratch within a very short span. I am sure more and more clients will soon gravitate to the Vizeum offering of connecting with consumers and I congratulate Yesu and his team for their achievements and wish them every success.”

On winning the account Yesudas said, “We are extremely delighted with this important win and are also equally humbled to experience the faith clients have in Vizeum. I thank the Essar management for appointing us as their partners and we look forward to adding might and muscle to their communication investments. This has been one of the most detailed pitch processes, lasting for over two months, and this win speaks volumes about the strength of our product and people.”

Vizeum now has a portfolio of brands comprising Luxor/Parker Group, Giovani and BSA Motors.

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