Top Story

e4m_logo.png

Home >> Advertising >> Article

Vizeum India appointed brand/communication consultant & media AOR to Giovani

22-October-2009
Font Size   16
Share
Vizeum India appointed brand/communication consultant & media AOR to Giovani

M K Dhir, Chairman and Managing Director, Dhir Global has announced the appointment of Vizeum India as the overall brand/communication consultants and media AOR for its brand Giovani. The business will be handled out of the Mumbai and Delhi offices of Vizeum India. This announcement comes on the heels of Vizeum India winning the Luxor/Parker portfolio.

In an official communiqué, Dhir quoted: “We were in the process of identifying a brand custodian for Giovani and Vizeum was referred to us by media partners. After meeting the Vizeum team we had no doubt as to why the media partners thought Vizeum would perfectly fit our expectation of a brand custodian. Their thinking is fresh, their experience is deep and their passion is immense. We look forward to a long and mutually beneficial business association with Vizeum India.”

Commenting on the win, Ashish Bhasin, Chairman India and CEO South East Asia, Aegis Media, said, “This is a fantastic milestone for Vizeum and is a well deserved recognition. I’m proud of Yesu (S Yesudas, Managing Director, Indian sub-continent, Vizeum) for advancing Vizeum through the right path. Vizeum India has proven that media agencies can indeed drive the overall communication process with accountability.”

S Yesudas added, “We are thrilled with the opportunity to build this amazing brand. I was quite pleasantly surprised to see the Giovani range in terms of the material, designs, style, finish and most importantly the value for money price tag. Unfortunately the brand is not known for these credentials. As the brand custodian, our responsibility will be to ensure GIOVANI engages as many current and potential consumers as possible in a captive manner, using the available resources with prudence. I thank the client management for placing their faith in us and I would like to see Vizeum emerge as a media agency that provides actual and tangible solutions to clients’ marketing issues. The traditional deliverables such as Reach, GRP, Cost etc will just be hygiene factors for Vizeum.”

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India