Vizeum from the Aegis Media group, which is present in 55 countries, celebrates its third anniversary today.
Commenting on the Vizeum operations in India, Ashish Bhasin, Chairman India and CEO South East Asia, Aegis Media said, “It is a proud moment for all of us at Aegis Media to see Vizeum grow into the size, stature, credibility and position it has managed to reach within a three-year window. Starting from scratch, without any globally aligned business handed to them, it is creditable that Vizeum, today, contributes positively to the Aegis Media India profits. Vizeum clients just seem to love them. I congratulate Yesu (S Yesudas) on the extraordinary leadership provided by him. I also congratulate each member of the Vizeum team on the wise career choice made by them. I wish Yesu and Vizeum all the very best as they scale further heights in time to come.”
Vizeum’s brand positioning statement, ‘Start from a different place’ has seen the company undertake various new initiatives in India. S Yesudas, Managing Director, Vizeum explained, “We do not have any dreams to be the largest or among the largest media specialists in terms of financial size. We want to be known as a credible consultant who builds bridges of relevance with its clients.”
“The genesis of the media business is aggregation. While a lot has changed on the consumer side and the media channel side, media specialists still focus on the process of aggregation, which boils down to creating savings or discounts and theoretical reach on plans delivered based on algorithms loaded on computer hard-drives. We made an attempt to bring in some changes through our consumer and media environment understanding and focused on tangible solutions for clients keeping in mind their business eco system,” he added.
According to Yesudas, 30 per cent of Vizeum revenue last year came through referral businesses.
Shivnath Thukral, Group President, Corporate Branding and Strategic Initiatives, Essar Group said, “Vizeum rides the highs and lows of my organisation, understanding the circumstances under which we operate. It is achieved through a complete understanding externally and internally. They think the way we think. They enmesh themselves in the work we do. They help meet our aspirations.”
“Vizeum came to us with an approach to help make a difference to our business and they did just that. Today, logic of share of voice can be to outshout by increasing media spend and this is susceptible to wastage. With Vizeum's help we have been able to optimise our spends and get more for less. I admire their persuasiveness and the desire to do more, which reinforces their partnership spirit,” said Vivek Krishnani, Head of Marketing, Distribution and Syndication, Fox Star Studios India.
Aditya Swamy, EVP and Business Head, MTV India added, “Vizeum is an agency that focuses on finding a non-traditional approach to a brief. Eager to show maximum bang for the buck, their recommendations are truly customised to meet the challenge at hand. Strategic partnerships, clutter-breaking innovations and leveraging relationships have been some of their key strengths. I congratulate Yesu and his team for completing three action-packed years in India and look forward to working together in the future too.”
Rajesh Mani, GM-Marketing and Retail TI Cycles and BSA Motors, (Murugappa Group) said, “The decision to move to Vizeum was much deliberated upon at our end after they made their pitch which impressed us. It is a two-year old relationship now and the comfort with them has only grown. Their team as well as the top leadership stay involved in our business as our own team gives us great comfort. We wish them the very best.”
Yesudas summed up, “We are fortunate to have a set of dedicated team members engaging with our clients. I take this opportunity to thank my lieutenants and each of our clients for trusting us and giving us an opportunity.”