Top Story

e4m_logo.png

Home >> Advertising >> Article

VivaKi Partnerships Unit bags media mandate for Better Option Propmart

05-June-2013
Font Size   16
Share
VivaKi Partnerships Unit bags media mandate for Better Option Propmart

Following a multi-agency pitch, VivaKi Partnerships Unit (VPU) has won the media mandate for real estate advisory firm Better Option Propmart. The mandate includes print, digital and outdoor media.

Commenting on the association, Amit Mavi, Founder and Managing Director, BOP Group said, “With VivaKi Partnerships Unit coming on board, BOP bids to capture the untapped market segments and build new avenues for branding opportunities. It also seeks to reach the new age, technology savvy consumer that is actively seeking information through its online services.”

Better Option Propmart has 14 state-of-the-art BOP studios across India, Singapore and Dubai. Over the last five years, BOP has developed a channel network involving 700 real estate consultants across the globe.

Reacting to the win, Mona Jain, CEO, VivaKi Exchange said, “We are excited to be associated with Better Option Propmart for their media mandate. With the adaptation of digital marketing in the real estate sector, we are confident to work towards making BOP a great success.”

VivaKi Partnerships Unit is a special unit housed under VivaKi Exchange. The unit is a focused initiative by VivaKi to pursue partnerships with local, full- service agencies and media agencies, in tier II and III markets across the country.
 

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education