Following a multi-agency pitch, VivaKi Partnerships Unit (VPU) has won the media mandate for real estate advisory firm Better Option Propmart. The mandate includes print, digital and outdoor media.
Commenting on the association, Amit Mavi, Founder and Managing Director, BOP Group said, “With VivaKi Partnerships Unit coming on board, BOP bids to capture the untapped market segments and build new avenues for branding opportunities. It also seeks to reach the new age, technology savvy consumer that is actively seeking information through its online services.”
Better Option Propmart has 14 state-of-the-art BOP studios across India, Singapore and Dubai. Over the last five years, BOP has developed a channel network involving 700 real estate consultants across the globe.
Reacting to the win, Mona Jain, CEO, VivaKi Exchange said, “We are excited to be associated with Better Option Propmart for their media mandate. With the adaptation of digital marketing in the real estate sector, we are confident to work towards making BOP a great success.”
VivaKi Partnerships Unit is a special unit housed under VivaKi Exchange. The unit is a focused initiative by VivaKi to pursue partnerships with local, full- service agencies and media agencies, in tier II and III markets across the country.