Vistara Airlines is scouting for a new creative partner. “Yes, we are in the process of appointing a creative agency to work on some specific projects for us,” confirmed the company spokesperson to exchange4media.
For record, TATA SIA Airlines Limited, known by the brand name Vistara, is a joint venture between Tata Sons Limited and Singapore Airlines Limited (SIA) with Tata Sons holding the majority stake of 51% in the company and SIA holding the remaining 49%.
It may be recalled that in November last year. Vistara selected Ogilvy & Mather for creative and advertising, and Maxus as its Media partner.
Vistara’s name, brand strategy and identity, has been developed by consulting and design company Brand Union Ray+Keshavan.